Updated User Groups
Since my post a couple weeks ago on target users for my thesis work, I have evolved my focus. After revisiting the insights from my subject matter expert interviews last week, I recalled their recommendations to focus on people closer to the center of this movement, empower them to act as hubs for the movement, and continue spreading the goals outwards. This is as opposed to trying to reach out to people more disconnected from the movement and thus more resistant to change. So now I am focusing my work on the following five user groups:
Sustainability Professionals (i.e. LEED Architects)
Wilderness Guides/Avid Outdoor Explorers
People living in environmentally focused communities (i.e. Ithaca NY)
Anarchists (specifically anarchoprimitivists)
I aim to focus my work on prompting visible, public behavior changes in these five groups, enabling them to be hubs for spreading the rewilding movement.